Candidate Shayne Cuffy
Work I lookforward to presenting
Regulated environments. Complex systems. Global scale. Brands and projects under NDA that have shaped my approach
Regulated environments. Complex systems. Global scale. Brands and projects under NDA that have shaped my approach
About me
CX and Product Design Lead
CX and Product Design leader with 25+ years' experience shaping human-centred products and services across healthcare, telecoms, financial services, and highly regulated environments.
I work where customer insight meets design strategy, turning research, service mapping, and complexity into clear, actionable frameworks that drive real decisions and meaningful business outcomes, not just well-documented problems.
I use AI to accelerate discovery, prototyping, and collaboration across distributed teams, helping organisations move faster without losing rigour or craft.
Alongside my work, I'm an active mentor, minister, and speaker, with a long-standing interest in how design is practised, taught, and scaled responsibly.
My Approach
I believe that exceptional experiences emerge when we put people first. This philosophy shapes everything I do.
Insight before action
I focus on understanding the real problem before jumping to solutions, ensuring effort is directed where it will have the most impact.
Outcomes over outputs
Deliverables mean nothing if they don't drive decisions. I measure success by the change we create.
Challenge assumptions
I push teams to question what they think they know, using research and data to validate rather than assume.
People over pixels
The best experience is one that serves real human needs. I prioritise understanding over polish.